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Practical articles on building, shipping, and scaling modern software — written by the engineers doing the work.

AI12 min read20 Apr 2025

Building RAG Systems That Actually Work in Production

Most RAG demos look good but fail in production. Here's what we learned shipping retrieval-augmented generation for real customers — chunking strategy, evaluation, and latency traps to avoid.

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Performance10 min read15 Mar 2025

Next.js Performance Playbook for 2025

Core Web Vitals, partial prerendering, server components, and image optimization — a practical checklist for getting your Next.js app to Lighthouse 95+.

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E-Commerce8 min read10 Feb 2025

Shopify Headless vs Standard: When to Go Headless

Headless commerce is powerful but expensive. We break down when Shopify Hydrogen is worth the investment and when standard Shopify (or even Shopify + a good theme) wins.

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DevOps14 min read22 Jan 2025

CI/CD Pipeline Setup for Next.js on AWS

A step-by-step guide to shipping Next.js apps with GitHub Actions, Docker, ECR, and ECS — zero-downtime deploys with automatic rollback on failure.

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AI11 min read2 May 2025

LangChain Agents in 2025: What Works and What Doesn't

We've shipped three production AI agents using LangChain. Here's an honest assessment — tool use patterns that work, memory pitfalls, and when to skip the framework entirely.

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Web Development16 min read5 Apr 2025

Multi-Tenant SaaS Architecture with Next.js and PostgreSQL

Row-level security, subdomain routing, per-tenant feature flags, and data isolation — a pragmatic architecture for SaaS products that need to scale from 10 to 10,000 tenants.

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E-Commerce9 min read28 Mar 2025

5 Technical Changes That Increased Checkout Conversion by 22%

We ran A/B tests across three e-commerce stores and found consistent wins from predictive prefetch, form autofill, and payment method ordering — here's the data.

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DevOps13 min read18 Feb 2025

Kubernetes for Small Teams: When It's Worth It

K8s is often overkill — but for the right workloads it pays off. We run a decision framework we use for every client to determine whether Kubernetes, Docker Compose, or a PaaS is the right fit.

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